On AI, Materials,
and Matching the Right Products

In this episode of Bricks, Bucks & Bytes, Forest Flager, CEO and Co-founder of Parspec, joins hosts Owen and Patric for a grounded discussion on how AI is being applied meaningfully in construction supply chains, with a focus on solving real challenges.

As part of a broader episode featuring Alan Mosca (CTO, nPlan) and Todd Thomas (CEO, Woodchuck AI), Forest shares how Parspec is helping sales agents and distributors navigate complex specifications and product data more efficiently.

What you’ll hear from Forest in this episode:

• Extracting Specs, Not Just Keywords: How Parspec uses AI to interpret detailed design documents and match them to products with the right technical attributes

• From Electrical to MEP: Why the team started narrow and how they’ve expanded into mechanical and plumbing, supporting millions of configurable product families

• Why Traditional E-Commerce Doesn’t Work: Forest explains the context-driven nature of construction buying and how AI can help bridge that gap

• Pricing, Rebates and Quoting Logic: A look at how Parspec enables sales reps to quote more accurately using built-in access to pricing and rebate information