Tank Depot, a subsidiary of Acuantia, is a large-scale distributor of tanks, vessels, and related industrial equipment that serves contractors and other customers with a wide variety of use cases, including chemical storage, fire suppression, and water storage. Tank Depot also offers additional services for complex or longer-term industrial projects, which often involve multiple tanks of varying sizes, tank installation, and multiple vendors.
For industrial projects, Tank Depot sources a complex mix of products and services from vendors, contractors, subcontractors, and even subvendors, each with its own unique quote template. As its quote volume grew, the limitations of Tank Depot’s quoting workflow became increasingly apparent.
In the past, Tank Depot's industrial sales team handled quoting entirely through a combination of vendor-supplied PDFs and a PDF editing tool.
When a project required quotes from multiple vendors, the sales team would manually copy pricing and product details and paste them into branded master quote templates, a time-consuming process prone to errors.
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"For me, it took anywhere from five to 20 minutes to generate a quote, but we didn’t have a streamlined way of taking the information and putting it in one form. This ate up a lot of time, especially if we were working on a deal. If one deal has three different quotes, that’s an hour and a half spent right there." — Ryan Cottle, Industrial Sales Manager at Acuantia |
Each vendor used a completely different template layout, which meant Tank Depot customers would receive multiple quotes that were visually inconsistent for a single project. Higher-priced options buried in separate attachments were often overlooked entirely.
Key requirements that Tank Depot identified in their search:
When Tank Depot evaluated Parspec, they found a platform that could immediately address their core need: consolidating disparate vendor PDFs into a single, consistently-branded quote within minutes.
Parspec delivered the document intelligence, automation, and robust features that Tank Depot’s industrial sales team needed to extract product and pricing details from the even most complicated quotes and collate all of that information into a single document.
The following capabilities drove Tank Depot's decision:
After only a week of adoption, Tank Depot's industrial sales team was using Parspec with ease and sending newly branded quotes to customers. By the following week, the industrial sales team reported internal efficiency gains and meaningful improvements to their customer service experience.
The most significant and immediate win was uniformity across all quotes that were sent out under the Tank Depot brand, with consistent formatting, clean presentation, and properly formatted terms, regardless of how many vendors are involved.
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"It's been a game changer. The biggest thing is just being able to put the terms and conditions in — it just looks so much better than what we had before." — Ryan Cottle, Industrial Sales Manager at Acuantia |
Because Tank Depot supplies large tanks that store everything from large water volumes to chemicals, attention to detail is paramount even though it inherently slows down the quoting process. Parspec’s quoting capabilities provide the level of depth that Tank Depot’s industrial sales team often needs for complex or high-liability projects.
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"Today, it takes me 20 minutes to put together a complex quote with Parspec, but it used to take the same amount of time just to create a base quote without it." — Jonathan Bell, Industrial Sales Account Manager at Acuantia |
Tank Depot also operates in a highly competitive field, where every advantage can make a big difference in landing deals. Customers noticed an immediate improvement in the quality of Tank Depot’s quotes after the industrial sales team started using Parspec.
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"There’s more visibility and options as far as the amount of information that we can put on a quote to make it clear, like terms, conditions, or special notations, and options. It's also a huge help for quoters because you can add attachments, notes, and other things that would be emailed and lost as it got passed around in the process of trying to secure a bid or order." — Jonathan Bell, Industrial Sales Account Manager at Acuantia |
Before they started using Parspec, the industrial sales team often created three or more quotes to present multiple product options for customers — many of whom needed further clarification to fully understand their options. Customers now respond more readily, ask more informed questions, and provide clearer feedback, reducing the need for back-and-forth updates and helping the industrial sales team better forecast their pipeline.
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"We're able to reel in those customers where maybe we quoted a higher-priced option, and they wouldn't even give a second look at the attachment. Now, with Parspec, we have it all on one document. It's spelled out, and customers appreciate having the optionality to make their own decision." — Ryan Cottle, Industrial Sales Manager at Acuantia |
The industrial sales team also underscored the benefit of attaching drawings and documentation directly within the quote, instead of sending multiple disconnected files:
For every opportunity, it used to take up to 90 minutes for Tank Depot’s industrial sales team to create inconsistent, multi-document proposals that were hard for customers to understand.
With Parspec, the industrial sales team can now produce a single, branded quote that consolidates all vendor options, terms, drawings, and specs into a professional package in 20 minutes, resulting in 75% time savings.
Customers now respond faster, ask better questions, and move through the buying process with greater confidence.
For Tank Depot, Parspec raised the standard of what a quote could be: a complete, organized, and professional deliverable that gives customers everything they need to make more informed decisions in less time.
Book a demo and see what Parspec can do for your team.